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Jeffree Star & Shane Dawson

Friday

Nov

15

By:David A.Howard

Jeffree Star 

X

Shane Dawson

1 million eye shadow palettes sold in 30 minutes!

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When one of the biggest content creators in YouTube history makes a multi-part docuseries chronicling a product collaboration with the platform’s largest beauty channel, you know things are gonna go bananas.

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The much-anticipated makeup and merchandise collaboration between YouTubers Shane Dawson and Jeffree Star, who combined have nearly 40 million subscribers, has finally launched – and the internet exploded.

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The two mega YouTubers released two eyeshadow palettes, one called ‘Conspiracy’ and the other called the ‘Mini Controversy’, along with a collection of six lipstick shades, a lip gloss named “The Gloss,” and a bunch of other goodies. In only 30 minutes, they sold out of their entire stock of 1 million eye shadow palettes. Whew!

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For the past month, Dawson has released a series of six documentaries showing us every single step of the creation process. Collectively, they have over 90 million views. Just imagine the ad revenue from that!

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With these products are currently out-of-stock, you’ll have to keep your eyes open and credit card ready for the next batch.

Has anyone tried these brands before? Let us know in the comments below.

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