image by The Glenlivet Capsule Collection
图片来自The Glenlivet Capsule Collection
Let’s set the scene. You’ve had a long day. Your boss has just put a fresh pile of paperwork on your desk as you got up to leave; you’ve been asked to draft up a last-minute WeChat article; or the naughty kid in class who probably has an obscure English name like iPhone or Ferrari is up to his usual tricks. One thing’s for sure – you’ve had enough.
来假设一个场景。经过劳累的一天，你正准备起身下班，老板又放了一堆文件在你桌上——你要赶一篇马上就要发布的微信公众号推文；或是班级里叫iPhone或Ferrari这样令人费解名字的淘气鬼又在搞他的恶作剧。有一件事很确定，那就是你受够了。
Image by Dylan de Jonge via Unsplash
图片来自Unsplash
After successfully negotiating a gruelling journey home on the rush-hour metro, you start to think of the one thing that can make your day feel that bit better – being sat on the sofa, with your favourite whiskey. You get home and to your horror: no glasses. A couple got broken at last weekend’s flat party, and you’re in no mood to go into your flatmates’ room and wash their hoarded glasses up.
终于挤上晚高峰的地铁，已经筋疲力尽了。你开始想有什么能让你轻松一点——靠在沙发上喝着最喜爱的威士忌。到家后你惊恐地发现，没有酒杯。最后几个在上周末的聚会上已经摔坏了，你已没有心情去合租室友房间里拿已经积灰杯子，因为还需要洗得干干净净。
Image by The Glenlivet
图片来自 The Glenlivet
Have no fear: Glenlivet are here to save the day, with the release of their limited-edition Capsule Collection: a serving of whiskey, contained in a soft and edible container made from seaweed. That means no ice, no straws, no stirrers, and of course, no glasses.
别怕：格兰威特可以解决这个问题！他们推出了限量版的胶囊系列：搭配威士忌使用，放在一个海藻做的质地柔软可食用的容器里。也就是说，不需要冰块，不需要吸管，不需要搅拌器，当然也不需要杯子。
Image by Adam Wilson via Unsplash
图片来自Unsplash
Now, immediate glassware-related benefits aside, these clever capsules could do plenty of other good too. Seaweed is one of nature’s most renewable resources -so pesky plastic cups wouldn’t be needed in bars and capsule-serving restaurants – and they’re a whole lot lighter than packaging and sending glass bottles, reducing the carbon used to transport Glenlivet’s goods.
如今，撇开即时器皿的好处，这些胶囊也有其他的好处。海藻是一种天然的可再生资源——对一些酒吧和有胶囊服务的餐厅来说，塑料杯不再是必需品了。胶囊也比打包寄送玻璃杯轻巧许多，这也减少了运送格兰威特产品的碳排放。
Image by The Glenlivet and Alternative Obedience via Twitter
图片来自Twitter
The idea hasn’t been positively received all over though – some online users have compared the capsules to Tide Pods (laundry tabs which endured the rather ridiculous trend of being eaten), and others who think the scent, taste and overall whiskey experience just won’t be the same in capsule form.
不过，这一想法并没有得到所有人的肯定——有些网友将这种胶囊比作汰渍洗衣球（用来洗衣的标签避免了被吃掉的荒谬趋势），还有一些人认为，胶囊的气味、味道使威士忌饮用体验都变了。
Image by The Glenlivet via Twitter
图片来自Twitter
The tabs have got the go ahead for London Cocktail Week in the UK, and are patiently waiting for approval in the US, but if this is the way forward for a more sustainable drinks industry – we’ll ganbei to that.
英国的“伦敦鸡尾酒周”已经开始了，他们正在耐心等待美国的批准，但如果这是饮料行业的更加可持续发展的未来之路的话，我们会努力做到的。