It all started with a German guy
MISSING CRAFT BEER
Back in 2013 during a night of drinking local beers in China. Dirk and his friend Rolf talked about missing the freshly brewed beers from the Black Forest area. Rolf encouraged Dirk to start brewing beer and the rest is history!
2013年，居住在中国的德国酿酒师德克.弗兰贺与好友Rolf一起喝本地啤酒时无意提到怀念德国黑森林的精酿啤酒，Rolf便鼓励Dirk在中国酿酒，吧黑森林的味道带来中国。
Dirk’s first batch of craft beer was a Hefeweizen which is one of our best sellers today!
Brewing beer is my passion so I spend a lot of time researching beer specialties and reading every book I can about brewing beer. I’m fascinated by beers that are brewed for centuries and are still liked today.
I follow the longstanding tradition of German resettlers to bring the German beer culture and German cosiness ‘Gemuetlichkeit’ to other countries in the world. Beer changes strangers into friends!
It’s my mission to make ZAPFLER’s craft beer and the German beer culture known all around China.
Dirk的第一批精酿啤酒是Hefeweizen，这是Zapfpler今天最畅销的产品之一！
酿造啤酒是我的热情所以我花了很多时间研究啤酒专业，并阅读每本关于酿造啤酒的书。
几个世纪以来酿造的啤酒让我着迷，今天仍然很受欢迎。
我遵循德国移民的悠久传统，将德国啤酒文化和德国的舒适“Gemuetlichkeit”带到世界其他国家。啤酒将陌生人变成朋友！
我的使命是让ZAPFLER的精酿啤酒和德国啤酒文化在中国闻名。
What’s brewing in
OUR BREWERY
Brewmaster Dirk and his team work their magic in a 10HL brewery in Jintan and a 50HL brewery near Shanghai.
Each beer is brewed in small batches. So, our beer is a true craft!
Great ingredients make
GREAT BEER
A few days a week brewmaster Dirk and his team make your favorite drink in either Jintan or Shanghai. The beers are brewed with imported ingredients from Germany and sunny Australia. Purified water is also used in the process.
2013
Idea!
Craving a good beer, Dirk Frauenheim started brewing in the backyard of his factory.
This followed after a night of drinking Chinese beer with his friend Rolf. They longed for the fresh craft beer from their hometowns in the Black Forest in Germany.
2014
ZAPFLER Jintan opened
Local government spotted Dirk brewing and offered the beautiful Jinsha Park location that’s still home to ZAPFLER today!
Shortly after opening in 2014, the 10 HL brewhouse expanded to 15 fermenters.
2014
Dipping our toe in Shanghai
A little hole-in-the-wall location became ZAPFLER’s first Shanghai location. With 12 tasty craft beers on tap, this location was an instant hit amongst the Yong Kang Lu crowd.
2017
Shanghai Found 158
ZAPFLER moved from its tiny location in Yong Kang Lu to ‘it’-place Found 158. This location won the award for ‘Craft Beer Bar of the Year 2017’ in the That’s Shanghai awards and ‘Readers Choice’ from ShanghaiWOW.
2018
Expanding to Changzhou
A former textile factory called Canal 5 is home to ZAPFLER’s third location. This creative hub along canal number five is a lively place packed with creative companies and cultural companies.
2018
Retail sales
Enhancing our brand awareness and market position by bottling beer for retail purposes.
