Spring Awakening: The Inspiring Success Story of Wagas

“What’s a Wagas?”

Remember this line from Mamahuhu’s skit “Things You Never Say if You Live in Shanghai”? Seriously, guys. If you haven’t watched the episode yet, please do – it’s hilarious. While we resonate with 99% of the statements made in the video, we’re particularly sold on this one.

what's a wagas

Having opened their first café in 1999, Wagas has since made a mark on China’s F&B scene with more than Wagas 60 stores. That’s quite an achievement for two expats whose initial business idea was to run a sandwich shop.

wagas coffee lab

wagas girls

Here’s a quick look at the chain’s success formula:

Fill the gap – founder John Christensen simply missed the deli foods from his native Denmark and wanted to create something from the heart.

Localize and adapt – to please the local clientele, Wagas strikes a great balance between western and Asian inspired food,ensuring tastes fit the local market without compromising on international level quality or style

Go central – prime locations with high foot-traffic cut down on advertising costs and lure in curious passersby. Hands up if there’s a Wagas in your hood…

Pioneer quality – the sourcing and integrity of the ingredients has always been a priority at Wagas. The emphasis is on healthy and fresh everyday food.

Pursue innovation – By constantly reinventing the seasonal menu, Wagas keeps their food on-trend and relevant to what’s happening in culinary culture around the world and China.

Have fun – little twists in the presentation of the products, a great sense of Nordic design sensibilities and an accommodative service staff are all necessary to create a positive experience for the customers. They will come back for more!

wagas women's day

Give back to the community – 50% of Woman Power Juice sales goes directly to fund young girls’ education in rural China 💪🌱

On Sherpa’s menu, you’ll find their bestselling salads, wraps and pasta dishes together with Modern Asian favorites such as Thai green chicken curry (which has just the right amount of kick). When you’re in the mood for something sweet, we recommend ordering a superfood juice and a slice of carrot cake. Containing chunks of walnut, this cream cheese frosted variation from Wagas is one of the best we’ve had in the city.

wagas combo

In antipation of spring, Sherpa’s and Wagas have collaborated on a healthy meal set that will help boost your immune system during the transitional season. This light yet filling combo includes:

Large Red “C” Juice & Chicken, Avocado & Mango Salad

¥88

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